Today I have another review for you 🙂 Today we are looking at a popular social media posting application called Crowdfire. The social media management space is growing all the time, so it will be interesting to see if this software holds up 🙂
What is Crowdfire?
As stated in the introduction, Crowdfire is a social media management platform. Basically, this means it can post to various social media platforms automatically, using a scheduling system. As you will now see, it has a lot of great features for anyone interested in social media marketing.
Wide Array of Social Accounts
The impressive thing about Crowdfire is the fact that it works with such a wide variety of social media platforms directly. A lot of social media companies are being much more guarded with their API's these days, meaning a lot of social media management software has been loosing it's access to some of the top social networks. Recently, it has been Pinterest. But Pinterest is alive and well here, which is good to see. Add Facebook, Linkedin, Twitter, Instagram and Tiktok to the mix and you are in social media posting heaven 🙂
As well as this, you can connect multiple other accounts purely with the purpose of sharing the content from them on social media. For example, you can connect a YouTube account and select videos from there to share on whatever social media accounts you have connected. This is an excellent way to promote multiple online business' you may have. Dropshippers will be happy to see Shopify and Etsy available too.
Once you have some of your social accounts connected, Crowdfire will ask you to pick some interests. These can either be from a pre-defined list or custom topics you might be interested in. I entered various topics associated with blogs I run, although most had to be entered in custom. When Crowdfire knows what you are interested in, this information will be used to give you content ideas. These can be articles or images. This is what Crowdfire calls 'content curation'.
When you find articles and images that you want to share in social media, you simply click on the 'share' button and it will bring up any of your connected social media accounts. Something I really like here is the fact that it will show a preview of what that post would look like on each of these platforms as the button you need to click to post there. This is ingenious and really gives you a good idea what the end result will look like before you post anything.
As you might expect from a social media posting tool, they have a master calendar and schedule you can use to see what different social posts you have lined up. This view gives you a good overview of your social media posting strategy, allowing you to make tweaks to anything you don't like the look of.
Each social account that you connect also has analytics to allow you to see the type of traction you might be getting on each platform.
A recent new addition to Crowdfire has been the brand mentions side of the platform. Basically, this means that anything people say online about your business will be monitored here.
Android & Iphone App
Finally, Crowdfire allows you to manage your social media presence on the move, having smartphone apps available on both the Android and Apple app stores.
Who is behind Crowdfire?
Crowdfire was initially started by Nischal Shetty in 2008, as a service called JustUnfollow. This was a Twitter based software tool that allowed its users to find out who is following and un-following them (among other things). It gathered pace, having around ten million users at the time it was re-branded to Crowdfire. This is when it began it's journey as a ore complete social media posting tool, incorporating a wider variety of social platforms.
It gives me a lot of confidence in Crowdfire, knowing that it has been around a long time (for a tech company anyway!!).
How Much is Crowdfire?
Now we know what Crowdfire can do, lets also find out how much it will set you back. Below you will see the pricing and a table that shows exactly what each account tier offers. If you are squinting, simply click the image to go view this over on Crowdfire's official website.
What do we like about Crowdfire?
Ease of Use
I can remember my first time using Crowdfire. Everything came easily too me and I was posting to my social media in no time. The word I would use is intuitive, if you have any kind of experience using modern software (of any type) you should pick this up in no time.
And if this isn't the case, Crowdfire have an excellent on boarding process that pops up and tells you the key features and how to use them. Along with a short series of videos to get you going.
Crowdfire has an excellent set of tools to help you grow a social media presence online. We all know that most social media platforms require regular posting to get any kind of traction. Crowdfire allows you to achieve this with a minimum of fuss.
The content curation process means that you will never run out of content to post, which is great. When you need to post every day to several social media accounts, things like this are a must!
There are also smaller things, such as the ability for the platform to choose the best time of the day to post for you. It uses the data it has collected from all its users to help you with this. You wouldn't believe how important this can be, its no good posting when the bulk of your audience is asleep or at work. This simple feature means you won't ever have this problem.
The analytics are in depth and very helpful in deciding what content is and isn't working for your business. Just make sure that you purchase a plan that includes this if it interests you.
As you can see in the picture below, you can even make your own custom reports for your social media profiles, only including the metrics that are important to you. This feature alone can help you discover the best ways to grow your business!
You might think I am crazy saying this when the cost of Crowdfire goes up to $99 a month. However, social media management isn't a cheap business. Just go look at other similar platforms and you will see what I mean.
Tailwind is a popular platform for Pinterest and Instagram. They are asking you for $14.99 a month just for a basic account on one profile. Whereas Crowdfire's $9.99 a month tier already allows you ten social accounts. And Crowdfire works for a wider range of social networks. Some people would argue that Tailwind has the advantage of having options to re-pin content to different boards (if you pay extra of course), but this is not so important these days. Pinterest's recent algorithm updates mean that more weight is put on fresh content, re-pinning is not so important now. This means Crowdfire is ideal!
Wide Range of Social Platforms
Now that social media management tools are a dime a dozen, the social media companies are being way more careful who they give their API's out to. I have seem some newer tools with somewhat limited access to social media, whereas others require you to jump through hoops to post on Instagram (for example).
This means you need to go with the older more established players if you want complete access to a wide range of social platforms. Crowdfire is the prime example of this, still having full access to Pinterest, Instagram, Facebook, Twitter, Linkedin and Tik Tok. These are all the platforms you would ever need in one place.
What don't we like about Crowdfire?
To be honest, there isn't much I don't like about Crowdfire. The main one is simply the user interface (known as the UI to the pros!!). The design of the UI looks bad to me for such an old and well established company. I can see much younger tools that have a cleaner and nicer design than Crowdfire, which is kind of surprising to me.
It's not exactly a deal breaker, but I hope Crowdfire see fit to invest in some better designers for their UI moving forward 🙂 It's starting to hurt my eyes!! ha ha!
The only other minor thing is that the article suggestions were sometimes all the same for some weird reason. A quick refresh fixed it though, so I don't know what was going on there!
Should you buy Crowdfire?
All in all, if you are serious about growing your business media presence online, Crowdfire is for you. They have all the social media platforms and a wide array of tools to go with them. I used to be a big Tailwind user, but not any more. There is far more on offer here, and at a cheaper price. I can see myself using Crowdfire for sometime to come. I manage many social media profiles on here and it's pretty much a walk in the park. One day a week, I set up all my content and schedules and I am good to go. No need for expensive social media virtual assistants or anything 🙂 In the long run, it will make you more money than you spend.
If you want to find out more about Crowdfire yourself, simply click HERE to go straight over to the official Crowdfire website and get all the latest details 🙂
We hope to have given you a good overview of this social media tool, and helped you worked out if it can fit into your business arsenal 🙂
Disclaimer: My reviews are always full and honest. Yes, they may have affiliate links in where I can earn a small commission, but this never influences my rating. I want you to trust and come back to my reviews!